![]() ![]() The activists also admitted that 'so much of my audience is a younger demographic' in a March 13 appearance on the 'Drew Barrymore Show.' The influencer has referred to TikTok, Mulvaney's primary social media platform, as a 'kids app' and constantly posts content directed to 'kids and teens' out there. Content is often focused on promoting 'childhood dreams' and other juvenile themes through a 'Days of Girlhood' video series. Mulvaney's social media is covered in posts related to children's characters and themes - including 'Eloise,' 'Barbie' and others. users under the age of 21 from viewing branded content promoting or referencing alcohol.'Ĭruz points out multiple occasions in which Bud Light and Mulvaney failed to 'age gate' - which allowed the content to be visible to teens and other children under 21, including the April 1 post.Ĭruz says that because Mulvaney has a 'special attractiveness' to younger kids under the drinking age, the lack of strict age gating is especially concerning. The February post came before the April 1 post by Mulvaney celebrating March Madness dressed as Audrey Hepburn and posted a personalized version of the Bud Light can also with the tag '#budlightpartner.'Īnother issue Cruz takes issue with is the company's apparent lack of enforcement to establish that guardrails were placed on Instagram to prevent minors from accessing Mulvaney's alcohol-related content.Īccording to Meta, Instagram requires creators to 'block all U.S. 'The video showed Mulvaney dancing in a bathtub with an open can of Bud Light, a stack of Bud Light cans in the background.' 'On February 11, 2023, Mulvaney posted a video on Instagram with the caption #budlightpartner,' he writes in the memo. The senator points to a Februpost - not mentioned in his original May 17 letter to the CCRB - that he says specifically discounts the company's narrative that they only worked with Mulvaney in one isolated incident. ![]() 'In fact, Anheuser-Busch employed Mulvaney to advertise and market Bud Light on multiple occasions,' he retorts in the memo. Specifically, Cruz says in the memo that the company's earning call statement promising that the partnership with Mulvaney consisted of 'one can, one influencer, one post and not a campaign' is blatantly false. Since April, the partnership has cost the company billions in revenue, and continues to be boycotted by tens of millions of former consumers. Since their initial May 17 correspondence, the senators say Anheuser-Busch, Bud Light's parent company, has stonewalled on providing them requested documents and kept hidden the true start and nature of its partnership with the controversial social media influencer.Ī February 11 post discounts the company's narrative that they only worked with Mulvaney in one isolated incident CEO of Anheuser-Busch and as the chairman of Beer Institute, which regulates the beer industry and establishes ad guidelines. ![]() Marsha Blackburn, R-Tenn., to Brendan Whitworth - who serves as both the U.S. The memo serves as an update to a letter Cruz wrote last month with Sen. The Texas senator sent a memo first obtained by to the Beer Institute's Code Compliance Review Board (CCRB) Wednesday evening, laying out the case for how the company clearly violated rules prohibiting marketing to minors under the legal drinking age of 21. Ted Cruz is accusing Bud Light of hiding information on the company's partnership with transgender activist Dylan Mulvaney and violating rules preventing marketing of alcohol to minors - the controversial influencer's main audience. ![]()
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